For the launch of Shell Helix Ultra OW-20, I was tasked with creating 3D visualization designs that captured how the event setup would look before execution, while also developing a unique unveil concept for the product presentation.
The process involved:
Event Visualization: Designing detailed 3D renders of the launch environment, including branding placements, display areas, and guest engagement zones to give the client a clear preview of the setup.
Creative Unveil Concept: Developing a striking reveal moment by crafting a custom bottle cutout of the motor oil, strategically stacked within the iconic Shell logo shape. This design not only highlighted the new product but also reinforced brand identity in a visually impactful way.
Realistic Presentation: Applying textures, lighting, and material finishes to the renders so the client could fully envision how the launch would look and feel.
This project merged functional visualization with creative storytelling, ensuring Shell's new product launch was both visually engaging and strongly aligned with the brand's image.
